A true example of an emerging and undiscovered artist, NYUON aka N.Y. is now starting to believe in a dream of a big music career after placing runner up in the 2014 Melbourne Music Bank.
It was a decision by a close friend to enter hip-hop artist, N.Y. into the MMB that saw him performing at the finals and placing runner up. The Melbourne Music Bank is a community run initiative by the Bank of Melbourne designed to give one artist the opportunity to kickstart their career.
When talking about the grand final, N.Y. described it as being a crazy experience when performing in front of media and music industry representatives from Beat Magazine, PBS 106.7 FM as well as Aussie rock chick and MMB 2014 Ambassador, Ella Hooper. “I was on the treadmill at the gym…” he explains when he received the call from the MMB telling him that he was a grand finalist. It was an unexpected reaction.
Staying true to the Melbourne theme as part of the Music Bank, his track, Your City, has a very laidback beat with very catchy lyrics. After listening to the song, you will be definitely singing on repeat, “Your city got nothing on me!”
Although placing second, this definitely gave N.Y. the motivation to take his music seriously.From leaving music on the backbone and taking studies first, the 20 year old always thought of music as a hobby along with playing his favourite sport basketball. “I never had a Facebook page, I didn’t think I’d get many likes… I’d rather music than study.”
N.Y. began songwriting when he met friend Cris Gamble in his first year of high school and the two decided to collaborate and form rap duo, T.P.D.I.B – The Plague Do It Big. “I found that I could learn rap lyrics really easy,” he explains as he and Gamble began to record songs in their home studio. With school commitments, N.Y. didn’t take music seriously. After finishing Year 12, he was awarded a scholarship to study aerospace engineering in China. On return from China, he decided to venture into a different field and is now studying commerce full time at Deakin University.
Since receiving much praise from the MMB grand final, N.Y. has now got his head in the zone and is about to release his very first mix tape on January 4th, 2015 titled, ‘BYMYSELF’. The mix tape is said to be a collection of chilled and mellow beats with industry professionals praising his work towards the production of the CD, even if some of his songs were recorded on his iPhone. Other tracks that are worth mentioning are MyZOne, Bae Not Really Pt 1+2, These Days and of course, Your City.
With no songwriting structure he describes that his lyrics and music sometimes come as a spur in the moment whilst others are based on personal experiences. “With me, I just get in my zone and get lost in my brain.” BK’s Song, a song not featured on BYMYSELF, is a song dedicated to his 18-year-old brother. The song talks about family especially his close relationship with his brother and their love for basketball.
“They’re the reason I got life in my lungs, you know.”
N.Y. mentions that he has a great support base with his friends sharing a lot of his work and his music Facebook page officially reaching over 1000 likes. From having a taste at performing on stage at the Melbourne Recital Centre for the final, N.Y. is itching to get back up on the stage and get himself out there. In 2015, he aims to build himself up in the music and hip hop biz. This artist is a true example of unrecognised Melburnian talent that needs to be recognised. If you are a hip hop fan, please hit him up on Soundcloud and take a listen, it’s awesome.
The video clip for ‘Your City’ is now available to view. Directed by George Kalpa, the clip explores the city of Melbourne and was released by Tonedeaf Magazine on 5/1/15.